Kevin Murray – Transforming NHS Choices with Agile and Lean UX

Sub title: How to get to know your users, so you can build the right thing.

We’re in the early stages of transforming NHS Choices, Europe’s largest digital health service. We are going to tell you how we’re putting users at the heart of the new service, our ongoing delivery approach and some of the challenges we’ve faced along the way.

We’ll be sharing practical Agile and Lean UX techniques you can take away and use to get to know your users better including:

Understanding user needs and outcomes
Assumption mapping
Testing hypotheses
Affinity mapping
Task-based personas
User journey mapping
User research
Low-fidelity prototyping
As well as describing the reasoning behind each technique, we will give the real examples from the NHS Choices team, including some very valuable lessons learned.


If you want to get in touch, please use these email addresses.

For general enquiries email

For sponsorship enquiries email


Log in with your credentials

Forgot your details?