The scientific method is something that we often think about as reserved for laboratories and social experiments. Over the past few years the Lean Hypothesis has made its way into design thinking, but all members of a software development team and the larger organization can employ scientific techniques. If we all conducted good experiments which generate conclusive evidence, we would be able to make more data backed decisions.
From product managers and designers to the engineers that build the software to sales and marketing people, there is always an opportunity to use the fundamentals of hypothesis driven testing. It’s more than just the practice, there’s a mindset that goes along with experimentation that helps yield great results.